Accomplish More by Doing Less | The Ambition Show | Episode 17

You get more done by actually doing less
Multitasking is counterproductive and leads to you feeling less satisfied, accomplished, and increases stress
The most productive and accomplished people say no more often than they say yes and commit to things.

YOUR NICHE
- How to niche down in order to grow
- Master your market and your passion
ALL OR NOTHING - YOU COULD END UP WITH NOTHING IN PURSUIT OF ALL
- Make the most of what you have

As Pat Flynn says. The riches are in the niches
Your niche is the topic or subject you focus on. This is a combination of the industry, audience demographics, location, even lifestyle all can play into your niche. For example: past client - ButtaFly Jeans
How to find your niche
- Connect your passion or something you enjoy doing to solving a problem most can't or won't do on their own.
- Identify what others are doing and aren't doing
How to Master your niche
- Credentials matter
- Experience matters
- Knowledge matters
- Establish authority

Your network holds more opportunities than you give it credit
- Your Initial guests
- Referrals and Recommendations
- Affiliates
- Advertisers
- Barter skills and expertise
Start small and lean
- Keep expenses low, create steady revenue, and build equity with your network and industry
Create a powerful network
- Join online groups in your niche
- Build relationships with established businesses and business owners in your industry
- Take every opportunity to expand your knowledge, gain more experience and become recognized for your value and contributions

I stopped doing the thing I loved to do weekly in-order to focus on a personal goal I set for myself
- I stopped writing and posting to my business blogs in order to focus on writing and completing my book which will be published later this year

- About the author:
  - Gary Keller is an American entrepreneur and best-selling author. He is the founder of Keller Williams, which is the largest real estate company in the world by agent count and second in closed sales volume, and units sold.
  - Jay Papsan is an accomplished veteran of the publishing business and was an associate editor at HaperCollins for several years. He is now the vice president and executive editor of KellerINK.
- Best statement to summarize the book and what you should take away from it:

"Until my ONE Thing is done—everything, everything else is a distraction."
Three (3) key takeaways from the book and how it helps the listeners
- Everything that you do should align and build into your 1 Thing!
- Consistency is key - all activities should fit into your 1 Thing!
- Do more by doing less
How to purchase the book: https://amzn.to/3pqx7lY

- Pat Flynn is like you and me, and so many others. At one point trying to find our way, many of us are trying to follow a “conventional” or “safe” path but can’t get away from that burning desire to be entrepreneurs because that is who we are. Pat creates great content for us because he is one of us.

“You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.”
Three (3) key takeaways from the book and how it helps the listeners
- Learn how to become valuable to a group of people
- Monetize your content to build a profitable relationship with your audience
- Start as soon as you finish the book
How to purchase the book: https://amzn.to/3Oekll9
His website: https://bit.ly/44Zhdj1

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