Without Business Development, Your Business Will Fail to Grow. 

No relationships. No growth. No sales. No business. Today we go into how you use business development to put your business on a path to success.

Revenue, specifically sales, is the lifeblood of your business. Business Development is a group of business activities that makes the sales process more effective.

  • What is not Business Development

    • Marketing

      • Business Development vs. Marketing
    • Sales
      • Business Development vs. Sales
  • How Business Development, Marketing, and Sales work together

Best business development practices by industry

  • Music and Entertainment industries
  • E-Commerce retail
  • Consulting/Advisory (coaching or independent agents)
  • Freelancers

WHAT TO READ “What, Exactly, Is Business Development?: A Primer on Getting Deals Done” by Scott Pollack

More Episodes

How to Sale Anything Without Selling | The Ambition Show | Episode 12

July 27, 2022

The struggle is real!

If you don’t know how to sell an idea then you will struggle to get anything accomplished. In this episode we will highlight the best methods to build a steady stream of leads, get consistent sales, and run a profitable business without going the typical sales route. 

Marketing Channels to Generate Sales

For physical products, there are four basic types of marketing channels to use:

  • Direct selling
  • Selling through third-parties
  • Dual distribution
  • Reverse marketing

Online marketing channels online, aka Digital or Internet Marketing, the typical channels include:

  • Direct Selling - your website
  • Retail - Selling on Amazon, Etsy, eBay, Groupon, etc
  • Affiliate marketing - working through other connections with your target audience

Use Valuable Content to Sale

Learn how to sale your skills, train others while you sleep, and share your opinions and expertise for profit!

What to “WATCH”

My fist recommendation is one of the best Ted Talks ever. I know you have YouTube, so log on and watch


  • As co-creator alongside Jack Canfield of Bestseller Blueprint and the co-founder of the Quantum Leap Publicity and Marketing Program, Steve Harrison has dedicated the last 25 years to helping more than 15,000 people, including more than 12,000 authors, promote themselves and find bookings on TV, radio, and in front of live audiences. Steve Harrison and his company have helped launch bestselling books such as Chicken Soup for the Soul, Rich Dad Poor Dad, Men are from Mars, Women are from Venus, and many others.

What to Read


  • Terry Dean started his online business from scratch in 1996. He went from delivering pizzas for a living to building a million dollar Internet business promoted primarily through the Internet. Within a few years he was also consulting with home based businesses, local companies, and multi-million dollar corporations. Terry has developed a reputation for delivering high level content in an easy-to-understand and follow manner. His products include step-by-step directions for getting started along with simple checklists to keep you focused.


How to Build a Powerful Network | The Ambition Show | Episode 11

April 7, 2022

As the old saying goes, "It's not what you know, it's who you know."

For centuries interest groups, fraternities, sororities, social clubs, professional organizations and more have focused on the importance of building relationships with people as early as possible in order to foster long-term, mutually beneficial relationships. 

In this episode we will cover from top to bottom how to develop a successful professional network to get you where you want to go and build the career, the community, or even the Empire that you may want to create one day. The key here is all you have to do is follow through and be you.

For instance, have you ever heard of the PayPal Mafia? Well you should, and we discuss how to create your own

PayPal Mafia infographic

(Source: http://www.thelowdownblog.com/2014/07/how-paypal-mafia-redefined-silicon.html)




Dale Carnegie’s four-part book contains advice on how to create success in business and personal lives, “How to Win Friends and Influence People,” ranks as the 11th highest selling non-fiction book on Amazon of all time.

The book is a tool used in Dale Carnegie Training and includes the following four parts:

  • Fundamental Techniques in Handling People
  • Six Ways to Make People Like You
  • How to Win People to Your Way of Thinking
  • Be a Leader – How to Change People Without Giving Offense or Arousing Resentment

Dale Carnegie’s fundamental techniques for influencing people include:

  • Don’t criticize, condemn, or complain: Never criticize, condemn, or complain because it will never result in the behavior we desire.
  • Give honest and sincere appreciation: Appreciation is one of the most powerful tools. Recognition, though, is not pure flattery. It must be genuine, meaningful, and with love.
  • Arouse in the other person an eager want: To get what we want from another person, we must forget our own perspective and begin to see things from the point of view of others.

Dale Carnegie’s Six ways to make people like you include:

  1. Become genuinely interested in other people: The primary way to make quality, lasting friendships is to learn to be genuinely interested in them and their interests.
  2. Smile: Smiles have a fantastic ability to make others feel wonderful.
  3. Remember that a person’s name: We can make people feel extremely valued and important by remembering their names.
  4. Be a good listener: Many times, people don’t want an entertaining conversation partner; they want someone who will listen to them.
  5. Talk in terms of the other person’s interest: If we talk to people about what they are interested in, they will feel valued and value us in return.
  6. Make the other person feel important – and do it sincerely. The golden rule is to treat other people how we would like to be treated. Make people feel important, genuinely, and appreciatively.


  • List to the top LinkedIn and Facebook Groups by industry [CLICK HERE]

Your Friends Are Not Customers | The Ambition Show | Episode 10

April 5, 2022

Stop asking your family and friends to buy all your products!

You may have thousands of friends on Facebook and followers on Instagram or Twitter, but that doesn’t mean all of them will be your customers. The truth of the matter is that not all of your friends or family will be your customers and they shouldn’t be. 

Let's take a deep dive into how to identify your ideal customers and stop pestering your friends and family for business.

How to identify your Target Audience and Connect with Them

The pool of consumers that you bring value to and are more likely to purchase from you are your Target Audience. The more you know about them, the more opportunities you will have to grow your business, have long term success, and most importantly build stronger relationships with your customers to generate more revenue that you can count on.  But do you know who they are? 

We will cover that in this episode!

Basics of Building a Network

  • The more professionals you know in your industry the better position you will be in to learn about new products, changes in customer demands, and any trends impacting your industry. Most importantly you will have more opportunities to get a fresh dose of the life blood of most successful businesses, especially those in the service industries:

    • Referrals
    • Professional recommendations

The Importance of Getting the Word Out Consistently

  • Share with your immediate contacts the value proposition that you offer based on the needs of the market

    • Use what you learned from the market to present your value proposition
    • Not assumptions and not opinions but facts 
  • They will be able to connect your VALUE and who they know that could use your products or services



  • Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today. And Pat is a long time producer and champion of podcasting. 
  • It is extremely important to remember that there are people behind all that data, on the other side of the screens and apps. People who are looking to us to be informed, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind. Pat’s book delves into how to develop relationships based on trust with a target audience.
  • How to purchase the book


  • An easy and effective way to create a value proposition is to use Value Proposition Canvas

    • A detailed visual that will help you craft the right marketing messages and sales materials from the very beginning.
    • Free to download right here https://bit.ly/3qACWKp and use immediately

Episode cover: Photo by Ichad Windhiagiri: https://www.pexels.com/photo/two-women-playing-with-books-3989144/

Be Your Own Investor | The Ambition Show | Episode 9

March 30, 2022

Do you have a rich uncle that will blindly give you $20,000 to invest in your first business endeavor? Oh no! Really!

Well you’re not alone, in today’s episode we will go into the different methods of financing your dreams and what is needed to secure the capital needed to start, develop, and even grow your business.

Visit The Ambition Show on YouTube to see this plan step-by-step:

  • Side hustles and gigs with a purpose
  • Your initial investments will be based on what you are trying to achieve
  • Save and Invest in yourself like it is a bill
  • Use the "Save the Week" savings plan to start


"Why aren't I as wealthy as I should be?" Many people ask this question of themselves all the time. Often they are hard-working, well educated middle- to high-income people. Why, then, are so few affluent. For nearly two decades the answer has been found in the bestselling The Millionaire Next Door: The Surprising Secrets of America's Wealthy, reissued with a new foreword for the twenty-first century by Dr. Thomas J. Stanley. The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. You will learn, for example, that millionaires bargain shop for used cars, pay a tiny fraction of their wealth in income tax, raise children who are often unaware of their family's wealth until they are adults, and, above all, reject the big-spending lifestyles most of us associate with rich people.

How to purchase the book: https://amzn.to/3w4m5UC






Skills are Worth More than Talent | The Ambition Show | Episode 8

February 23, 2022

Skills are more marketable than talent, facts.

In this episode we examine how you should never rely entirely on your talents, and which skills are the most in-demand and can help you in your entrepreneurial journey. Increasing your marketability and potential to generate revenue.

Your skills present more options to monetization, and create more active and passive income opportunities:

  • Create a course (record it and sale it)
  • Host trainings or workshops 
  • Work as a freelance
  • Become a contract consultant


How to Always Be Ready - The Ambition Show - Episode 7

February 17, 2022

Consistently put yourself in a position to take or make opportunities work in your favor. As I say to my Godson every chance I get, “always put yourself in a position to WIN”.

In today's episode we discuss the 7-STEP FORMULA TO SUCCESS

  1. 1 (A). Know where you're starting from and 1(B) Know where you want to be
  2. Will
  3. Build a plan to get from A to B.
  4. Take massive action based on that plan
  5. Observe whether you are closer to 1B
  6. If the plan is working, double down on Step 4.
  7. If the plan is not working, go back to step 3.



Business Plan Tips:

What is Digital Real Estate | The Ambition Show Podcast | Episode 6

February 10, 2022

Land, they ain’t making anymore of it. But there is another form of real estate that is FINALLY catching on.

Ownership is everything. Real Estate investors have know this fact for years. And ownership matters just as much if not more in the digital world. Owning your domain is owning your brand online, your business doesn't own your Like Page, OnlyFans, YouTube channel or even Patreon, but you do own your domain and website.

Your business website can be the most valuable asset you have online, both financially and to your brand’s credibility.

This episode we lay out the basics of why owning your business domain name and building a business website is so important.

Articles mentioned: 

Most valuable domain names: https://fortunly.com/articles/the-most-expensive-domain-names-ever-sold/

Small business statistics that will shock you: https://wpforms.com/the-ultimate-list-of-online-business-statistics/

Facebook outage in October 2021: https://www.npr.org/2021/10/05/1043211171/facebook-instagram-whatsapp-outage-business-impact

OnlyFans backlash: https://www.cnbc.com/2021/08/25/onlyfans-says-it-will-no-longer-ban-porn-after-backlash-from-users.html

Digital Advertising revenue: https://digitaglobal.com/state-us192-billion-digital-advertising-industry/

Book of the episode:

"Outliers" by Malcolm Gladwell; purchase it here https://amzn.to/3HGsmJn


Is your business domain name available? Find out here: https://www.ionos.com/domain-overview?ac=OM.US.USf11K357089T7073a&kwk=256939034

Need a professionally designed website that gets results, contact us here: https://www.emproltd.com/


Visit: https://www.ambitionshow.com/podcast

Like: https://www.facebook.com/theambitionshowpodcast

Follow: https://www.instagram.com/theambitionshow/

Connect and Free Resources: https://www.ambitionshow.com/blog

Experience is Everything | The Ambition Show | Episode 5

February 3, 2022

As the saying goes the “Proof is in the Pudding” going to college is experience in a controlled environment but to real clients and in-order to command service fees or sell higher priced products you need to showcase your skills and that you get results for clients.

It is important to gain experience in whatever interests you as soon as possible for two reasons.

First you learn from experience, you get stronger, smarter, and gain more skills from the challenges you face through your experiences.

Secondly you gain a better understanding if this is what you want to do or not. I can't tell you how many people waste their time thinking, keyword “thinking” about what they want to do but change their mind when they get a real taste of doing what they thought they wanted to do.

Internships and being an apprentice are two quick and readily available opportunities for this. But with the growth of the Gig Economy, you may find the career you want doing gig work while at the same time gaining experience for your dream job. 

BOOK RECOMMENDATION: “UNLABEL: Selling You Without Selling Yourself” by Marc Ecko

  • Pop culture icon, one of the names that is synonymous with the rise of the fashion aspect and urban wear inspired by hip hop culture of the late 90’s and early 2000’s fashion
  • Connecting your creativity and personal passion into a career. This is the dream of most that very few accomplish. Marc did it and there are real tactics and practical examples that you can use to your own plan. Although he is not the only person to do this by far, UNLABEL is written in a way that can be used as an entertaining guide.
  • Purchase on Amazon here 



What is Digital Marketing | The Ambition Show | Episode 4

January 24, 2022

Episode 4 - What is Digital Marketing

Marketing is not sales. Let’s get that out of the way right now. Sales and marketing can and should work closely together, but these two business functions are not one in the same. Marketing is the engine of your business, it keeps you competitive, valuable to your customers, brings in new customers, and keeps your business well in business. And all digital marketing is marketing practices taken online.

The world of business is always changing, business and the way we do it is no different. Digital marketing, also called Internet marketing, is the most cost effective way to reach, connect, and build relationships with your customers. And I love this stuff! It's always changing and growing, the tools and concepts we cover in this episode will help you get a competitive edge over your competition. More importantly, you will finish this episode with the knowledge to build a profitable relationship with your target audience.

  • Get all the basics of Digital Marketing and understand what it is exactly
  • Learn how Digital Marketing helps your business
  • Learn the most important tools/disciplines in digital marketing

Exclusive Take-A-Ways from this episode:

  • You get my 3 latest eBooks for FREE exclusively for viewers and listeners; only accessible by these links:
    • Master how to find the best keywords for your website and business in my “Step-by-step guide to Keyword Research”
    • Learn how to find the right influencers to promote your business or become an influencer yourself in my “Profit from Influence”
    • Get the fundamentals on how to start and manage a successful email marketing campaign in my “Email Marketing for Small Businesses and Start-Ups”
    • Use the coupon code ONLY ON THE WEBSITE. It's the only way to get both eBooks for FREE
  • Do you have a Wix website? Improve your Wix website’s performance and rank higher in Google searches after watching this video: https://www.youtube.com/watch?v=sC8FW2TJgtU&list=PLiaX8nUgwBlcFiJBNZhtP0VS4Sn37fzPG&index=1
  • Shopify store owners, watch this video and begin ranking higher on search engines: 

Articles mentioned:

Affiliate Links Below

Book of the Episode links:

  • Grab one of the best books to help you create successful businesses and profit from your passion. 
  • “Launch” by Jeff Walker use this link: https://amzn.to/3jzMOSd

Create great content and look great online with Canva:

Important Links: