HOW DEI IMPACTS YOUR MARKETING | THE AMBITION SHOW PODCAST | Episode 57

DO YOU KNOW WHO YOU ARE TALKING TOO?

Numerous studies have shown that the most effective and profitable marketing activities are those developed by those who understand and are from their target audience's communities.

 

Right now small businesses have an unprecedented opportunity to take advantage of a critical factor in a corporation's opportunity to grow their business: authentically championing inclusion and diversity. What does that entail and how can your business do this? 

You’ll know by the end of this episode!

 

• WHAT IS DEI AND INCLUSIVE MARKETING
• CURRENT LANDSCAPE
• HOW THESE PRACTICES HELP YOUR BUSINESS
• IMPACT TO YOUR BUSINESS

 

Book of the Episode 

• “Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy” by Lola Bakare
• How to purchase the book: https://amzn.to/40zKVtp

 

TAKE-A-WAYS - TAKE ACTION

• What is inclusive marketing and DEI materials from the AMA: https://www.ama.org/ama-member-benefits/?return_url=https://www.ama.org/dei-diversity-equity-inclusion-marketing/

 

Cover image photo credit

• Cover photos photographer:
• https://www.canva.com/p/uberimages2/
• https://www.pexels.com/@gustavo-fring

 

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