How do you get your audience to trust your business pretty much from the first time they have ever heard of it? This is what Influencer marketing does and today you'll learn how to use it to grow your business.
What is influencer marketing
The difference between influencers, brand ambassadors, and sponsorship endorsements
What makes influencers effective and successful
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The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell
Amanda Russell is an international fitness icon, speaker, brand strategist and educator. She has been at the forefront of digital marketing and social media revolution from its infancy. As a pioneer in Influencer Marketing, she has developed an extensive following online. Amanda teaches the only fully accredited Influencer Marketing course in the world at UCLA and University of Texas.
One of the few books about Influencer Marketing by one of the most successful influencers that made their living as an influencer and helping brands work with other influencers.
Three (3) key takeaways from the book and how it helps the listeners
Makes it easy to develop a plan and add influencer marketing into your marketing strategy
Helps you simplify the process to find the right influencer