Episode 5 - What is Digital Marketing
Marketing is not sales. Let’s get that out of the way right now. Sales and marketing can and should work closely together, but these two business functions are not one in the same. Marketing is the engine of your business, it keeps you competitive, valuable to your customers, brings in new customers, and keeps your business well in business. And all digital marketing is marketing practices taken online.
The world of business is always changing, business and the way we do it is no different. Digital marketing, also called Internet marketing, is the most cost effective way to reach, connect, and build relationships with your customers. And I love this stuff! It's always changing and growing, the tools and concepts we cover in this episode will help you get a competitive edge over your competition. More importantly, you will finish this episode with the knowledge to build a profitable relationship with your target audience.
- Get all the basics of Digital Marketing and understand what it is exactly
- Learn how Digital Marketing helps your business
- Learn the most important tools/disciplines in digital marketing
Exclusive Take-A-Ways from this episode:
- You get my 3 latest eBooks for FREE exclusively for viewers and listeners; only accessible by these links:
- Master how to find the best keywords for your website and business in my “Step-by-step guide to Keyword Research”
- Learn how to find the right influencers to promote your business or become an influencer yourself in my “Profit from Influence”
- Get the fundamentals on how to start and manage a successful email marketing campaign in my “Email Marketing for Small Businesses and Start-Ups”
- Use the coupon code ONLY ON THE WEBSITE. It's the only way to get both eBooks for FREE
- Do you have a Wix website? Improve your Wix website’s performance and rank higher in Google searches after watching this video: https://www.youtube.com/watch?v=sC8FW2TJgtU&list=PLiaX8nUgwBlcFiJBNZhtP0VS4Sn37fzPG&index=1
- Shopify store owners, watch this video and begin ranking higher on search engines:
Articles mentioned:
- Sprout Social infographic: https://sproutsocial.com/insights/new-social-media-demographics/
- Wall Street Journal: https://www.wsj.com/articles/BL-269B-1470
- WPBeginner: https://www.wpbeginner.com/showcase/best-email-marketing-services/
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Book of the Episode links:
- Grab one of the best books to help you create successful businesses and profit from your passion.
- “Launch” by Jeff Walker use this link: https://amzn.to/3jzMOSd
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