The Ambition Show Podcast

Be Bold Make the Call | The Ambition Show Podcast | Episode 19

YOU NEED A PLAN. ONCE YOU HAVE THE PLAN, BE BOLD AND MAKE THE CALL. TAKE MASSIVE ACTION IN YOUR PURSUIT OF YOUR DREAMS.
 
INTRODUCTION and PURPOSE of the EPISODE. 
This is the episode will provide tools to help you take massive action and apply the Formula to Success to achieve your goals
 
Purpose of the show and breakdown what the listener will gain from each TOPIC POINT.
DO NOT LEAVE MONEY ON THE TABLE AND MAKE THE CALLS
Ask questions
Build a network
Take massive action and Inform the world about what it is that you do
This is a critical step in the Formula to Success we outlined in Episode 7
TOOLS TO MAKE DREAMS A REALITY
Create small, incremental goals, but always move forward
Draw a real path and create something you can reference
 
TOPIC POINT 1 HEADER: Background and personal commentary on the topic
CHALLENGE - Tell ALL your audience members on social media about your project or business with
Video message Story Post on Instagram, Facebook, and LinkedIn
Follow the Ambition Show on Facebook and Instagram and tag us in the post
 
TOPIC POINT 2 HEADER: Learning from experience; what will the listener take away from this episode
Use the SMART Goals templates to write down your goals and track your progress
Use the Call and Email scripts to start generating leads and converting them into customers/sales
Reference the Goals Checklist Infographic in Canva and create your own
 
LEARNING FROM PERSONAL EXPERIENCE: 
When I started to doubt myself and feel depressed; I referenced my checklist and noticed Iahd accomplished more than I realized.
Keeping track can help a great deal and more importantly; if we just take action and continuously work towards what we want to achieve; we can accomplish more than we had initially imagined
 
WHAT TO READ “The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage” by MEL ROBBINS
About the author
The 5 Second Rule is the secret to changing anything about your life. You can use the Rule and its countdown method to break any bad habit, interrupt self-doubt and negative self-talk, and push yourself to take the actions that will change your life.
If you struggle with motivation...
If you are tired of doubting yourself... 
If you know what you want but can't make yourself go get it...
You NEED The 5 Second Rule. The secret to changing your life isn't knowing what to do--it's knowing how to make yourself do it.
It's a simple tool, backed by research, and it has changed the lives of millions. It will work for you too.
Three (3) key takeaways from the book and how it helps the listeners
You can apply the techniques from this book immediately and see results immediately
This book help you stop lying to yourself and holding yourself back
Use the tools and techniques from this book immediately with the resources from this episode
How to purchase the book
https://amzn.to/3jTlvSF
 
TAKE-A-WAYS = FREE OFFER(S)
SMART GOALS Worksheet and Tracker
Call Script Templates
Email Marketing Script Templates
Canva Link to Goal Checklist Infographic
Ehren Professional Goals Checklist
Canva Affiliate Link
https://partner.canva.com/c/2416110/1153673/10068
 
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AI | The Ambition Show | The Ambition Show | Episode 18

AI IS HERE TO STAY AND WE NEED TO UNDERSTAND IT BETTER. IN THIS EPISODE I SHARE SOME CRITICAL ASPECTS OF AI SO WE CAN GET THE EDGE WE NEED AS ENTREPRENEURS.
In this episode we discuss
THE TRUTH ABOUT AI AND BUSINESS APPLICATIONS
BEST AI TOOLS
Book of the Episode:
Ai Superpowers: China, Silicon Valley, and the New World Order by Kai-Fu Lee
Link to Amazon for either Kindle, Audible, or physical copy: https://amzn.to/40ESP3B
TAKE-A-WAYS - TAKE ACTION
Find the right AI tools for your next project at AI Tool Directory: https://bit.ly/413eL84
Find the right keywords for better SEO copy: https://rytr.me/?via=ehren
TOPIC REFERENCES
Harvard University. History of AI: https://bit.ly/3U7i1gx
Verloop.io Infographic: https://bit.ly/3U8zo0q
Forbes. Canva Magic AI: https://bit.ly/3ZB73Ry
AMA Las Vegas: https://bit.ly/40HXEJd
Forbes: https://bit.ly/3GicE8r
Tableau: https://tabsoft.co/3nK8z6D
Adobe Firefly: https://adobe.ly/3U7SX9g
Cover image photo credit
Photo by Pavel Danilyuk
Pexels Link
 
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Accomplish More by Doing Less | The Ambition Show | Episode 17

Focus. Set a priority. Accomplish it, then on to the next one. Create a revenue-generating machine by doing less by WORKING SMART and NOT hustling hard. Let’s get it.
 
INTRODUCTION and PURPOSE of the EPISODE. 
You get more done by actually doing less
Multitasking is counterproductive and leads to you feeling less satisfied, accomplished, and increases stress
The most productive and accomplished people say no more often than they say yes and commit to things. 
 
Purpose of the show and breakdown what the listener will gain from each TOPIC POINT.
YOUR NICHE
How to niche down in order to grow
Master your market and your passion
ALL OR NOTHING - YOU COULD END UP WITH NOTHING IN PURSUIT OF ALL
Make the most of what you have
As Pat Flynn says. The riches are in the niches
Your niche is the topic or subject you focus on. This is a combination of the industry, audience demographics, location, even lifestyle all can play into your niche. For example: past client - ButtaFly Jeans
How to find your niche
Connect your passion or something you enjoy doing to solving a problem most can't or won't do on their own. 
Identify what others are doing and aren't doing
How to Master your niche
Credentials matter
Experience matters 
Knowledge matters
Establish authority
 
TOPIC POINT 2 HEADER: Creativity over Bank Accounts
Your network holds more opportunities than you give it credit
Your Initial guests
Referrals and Recommendations
Affiliates
Advertisers
Barter skills and expertise
Start small and lean
Keep expenses low, create steady revenue, and build equity with your network and industry
Create a powerful network
Join online groups in your niche
Build relationships with established businesses and business owners in your industry
Take every opportunity to expand your knowledge, gain more experience and become recognized for your value and contributions
 
LEARNING FROM PERSONAL EXPERIENCE: 
I stopped doing the thing I loved to do weekly in-order to focus on a personal goal I set for myself
I stopped writing and posting to my business blogs in order to focus on writing and completing my book which will be published later this year
 
WHAT TO READ “THE ONE THING” by GARY KELLER and JAY PAPASAN
About the author:
Gary Keller is an American entrepreneur and best-selling author. He is the founder of Keller Williams, which is the largest real estate company in the world by agent count and second in closed sales volume, and units sold.
Jay Papsan is an accomplished veteran of the publishing business and was an associate editor at HaperCollins for several years. He is now the vice president and executive editor of KellerINK.
Best statement to summarize the book and what you should take away from it: 
"Until my ONE Thing is done—everything, everything else is a distraction."
Three (3) key takeaways from the book and how it helps the listeners
Everything that you do should align and build into your 1 Thing!
Consistency is key - all activities should fit into your 1 Thing!
Do more by doing less
How to purchase the book: https://amzn.to/3pqx7lY
 
WHAT TO READ “SUPERFANS” by PAT FLYNN
Pat Flynn is like you and me, and so many others. At one point trying to find our way, many of us are trying to follow a “conventional” or “safe” path but can’t get away from that burning desire to be entrepreneurs because that is who we are. Pat creates great content for us because he is one of us.
“You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.”
Three (3) key takeaways from the book and how it helps the listeners
Learn how to become valuable to a group of people
Monetize your content to build a profitable relationship with your audience
Start as soon as you finish the book
How to purchase the book: https://amzn.to/3Oekll9
His website: https://bit.ly/44Zhdj1
 
TAKE-A-WAYS = FREE OFFER(S)
Find Your Niche Worksheet: https://bit.ly/42RfOcE
Customer Avatar Worksheet: https://bit.ly/3BBueBw
HubSpot CRM Bundle: https://hubspot.sjv.io/c/2416110/1662296/12893
Keyword Research eBook: https://etsy.me/436b4jc
 
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Don’t Go to College | The Ambition Show | Episode 16

In-order to be a successful entrepreneur, having a college degree is not a requirement. In fact, to be an entrepreneur in general a college degree is not needed, yet the trend and lure of becoming the next Mark Zuckerberg or Elon Musk has fueled institutes of higher learning to create programs designed to “teach entrepreneurship”.
Schools such as MIT, Wharton, and UIC are offering degree programs.  I argue that unlike medicine and law, entrepreneurship is not an industry or practice, it is a lifestyle, degrees in entrepreneurship are a waste of time and money and the only degree needed is one in a specific discipline such as medicine, accounting, computer science, etc.
 
Data directly supporting angle
Research:  Increasingly, education research emphasizes the importance of students being provided authentic experiences, focusing on action and behavior as well as theory and concepts 
 Inviting practicing entrepreneurs from a local community to the classroom or engaging entrepreneurs-in-residence are some common approaches (Mwasalwiba, 2010). Such examples are used to make the role of entrepreneur more tacit and to energize the classroom with stories from real-life experiences (Ramani et al., 2018). 
Author
Stephanie E Raible and Karen Williams-Middleton
Name of publication
The relatable entrepreneur: Combating Stereotypes in entrepreneurship education
Link
https://journals.sagepub.com/doi/full/10.1177/09504222211017436 
 
 
Data directly supporting angle
Research: A previous study conducted [37] to assess the performance of business incubators concluded that they provide business support services to clients, which may include training, mentoring, access to funding, etc.
Author
Cai Li,Naveed Ahmed, Sikandar Ali Qalati ,Asadullah Khan, and Shumaila Naz 
Name of publication
Role of Business Incubators as a Tool for Entrepreneurship Development: The Mediating and Moderating Role of Business Start-Up and Government Regulations
Link
https://www.mdpi.com/2071-1050/12/5/1822/htm
Data directly supporting angle
Research: A review of early randomised evaluations of entrepreneurship training programmes found the evidence for their effectiveness to be underwhelming (McKenzie and Woodruff 2013). Most of these evaluations found that training leads to some improvement in business practices, failed to find statistically significant effects on business profits or sales
Author
Senior Editors: David McKenzie and Christopher Woodruff 
Co-Editors: Kjetil Bjorvatn, Miriam Bruhn, Jing Cai, Juanita Gonzalez-Uribe, Simon Quinn, Tetsushi Sonobe, Martin Valdivia
Name of publication
Training Entrepreneurs
Link
https://voxdev.org/sites/default/files/Training_Entrepreneurs_Issue_2.pdf
Data directly supporting angle
Research:  Chang, J., & Rieple, A. (2013) examined the objective of this paper is to offer an exploratory study that analyzed the development of student’s entrepreneurial abilities with time within real-time tasks. In this research, students functioned along with real‐life entrepreneurs as well as financiers. Students' perceptions of their skills were analyzed making use of both quantitative and qualitative data, which were gathered throughout weeks 1, 6, and 12 of the program. The outcomes revealed considerable adjustments in students' understanding of their skills in time. Initially, students were certain regarding their capacities across the 17 classifications of entrepreneurial abilities developed by Lichtenstein and also Lyons and also Lyons and Lyons. In the future in the jobs, their confidence in specific abilities declined significantly; what these were varied according to the moment of data collection. The qualitative data supplied extra in-depth accounts of trainees' understandings of their abilities and also why they had actually changed in time. This study makes a contribution in giving understandings right into nature as well as the practice of an experiential learning approach. The results indicate that the development of business skills can be improved by offering a learning environment in which students connect with real organization people in live tasks.
Author
Dr. J. Jose Prabhu
Name of publication
A Study and Analysis of Entrepreneurial Skills and Entrepreneurship Education: Recommendation for Arts and Science College Students
Link
https://www.researchgate.net/publication/340350373
Data directly supporting angle
Research: Many of the generic skills that HEIs emphasize in their curricula (see Voogt and Roblin, 2012) are similar to entrepreneurial competences—for example, creativity and problem-solving (Bacigalupo et al., 2016; Kozlinska, 2016).
Although non-entrepreneurship teachers’ course content and learning objectives align with the business school’s objectives, our findings clearly indicate that the respondents unintentionally expose their students to various entrepreneurial competences. To a varying degree, non-entrepreneurship teachers use teaching methods and formulate learning outcomes that may enhance students’ entrepreneurial competences when learning about non-entrepreneurship subjects. This implies that the embeddedness of EE in non-entrepreneurship education is not only possible but is already taking place. However, we identify that non-entrepreneurship teachers do not cover all the entrepreneurial competences defined by the EntreComp framework (Bacigalupo et al., 2016). For instance, there were no clear examples of the competences of opportunity recognition or mobilizing others and resources embedded in non-entrepreneurship teaching. Accordingly, it seems that, at least in the business school context of this study, (intentional) EE is needed to support the development of these competences.
Author
Pekka Stenholm, Joachim Ramström, Riikka Franzén, and Lenita Nieminen
Name of publication
Unintentional teaching of entrepreneurial competences
Link
https://journals.sagepub.com/doi/full/10.1177/09504222211018068
Data countering angle or argument
Research : Some studies have found that the support provided by universities is crucial to the success of both students and graduates who are starting businesses (Morris et al., 2013). Few enterprises achieve initial success without external support, including from colleges (Schleinkofer and Schmude, 2013).
Although a consensus has not been reached on whether entrepreneurship can be encouraged through education, a significant amount of literature on this issue [1–5] acknowledges the positive contribution of entrepreneurship education on the development of people’s know-how, skills, as well as on the enhancement of entrepreneurial attitude and intention.
As for the integration of entrepreneurship education into higher education, studies [6,7] stress its importance, so that 21st century universities can become important engines of technological development and economic growth
Author
Gabriela Boldureanu, Alina Măriuca Ionescu, Ana-Maria Bercu, Maria Viorica Bedrule-Grigorut,  1 and Daniel Boldureanu 
Name of publication
Entrepreneurship Education through Successful Entrepreneurial Models in Higher Education Institutions
Link
https://pdfs.semanticscholar.org/e38b/ab56c772a742b97e5d8f6272a57c14c3121e.pdf 
 
 
Potential Guest(s)
People that would be great to interview and speak on this topic
Name
Website
Contact Method
Erica Douglass
https://www.erica.biz/
erica@erica.biz
 
 
Authorities on Topic / Subject Matter Experts
People that are recognized, notable experts on the topic and have been published either producing articles, books, vlogs, and any other form of media that we can discuss in the episode.
Name
Website
Contact Method
Jeet Banerjee
http://www.jeetbanerjee.com/
http://www.jeetbanerjee.com/contact/
 
 
Ideal Sponsors for the Episode
These are potential show or segment sponsors, advertisers, or affiliates.
Name
Affiliate Detail Link
Why?
MentorCruise
https://mentorcruise.com/filter/entrepreneurship/
 
Build
https://build.org/
 
 
 
Resources for the target audience
These are ideal resources that would bring the most value to listeners of this particular episode. Think of tools the listeners can actually use. Either downloadable resources that we can directly sell from our website or our products and services that listeners can purchase.
 
 
Best book to recommend on this subject
https://www.amazon.com/Education-Millionaires-Everything-College-Successful-ebook/dp/B0052RDJFE
 
 
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Promote Your Brand + Publish Your Value | The Ambition Show | Episode 15

One of the best ways to make a profitable brand is to establish yourself as an authority; but how do you do this exactly? Today on The Ambition Show, we identify the best platforms to establish your brand as an authority.
 
This episode we cover:
What is Brand Authority
Why is Brand Authority Important
Best Platforms to Establish Brand Authority
The Step-by-Step to Create an Authoritative Brand
 
Book of the Episode
“Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales” by Henry Adaso
How to purchase the book: https://amzn.to/3A5n8E2
His new book: https://www.henryadaso.com/
TAKE-A-WAYS = TAKE ACTION
Canva sign-up offer
 
Cover image photo credit
Photo by Karolina Grabowska: Link to Photo at Pexels
 
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Your Business Needs Business Development | The Ambition Show | Episode 14

Without Business Development, Your Business Will Fail to Grow. 
No relationships. No growth. No sales. No business. Today we go into how you use business development to put your business on a path to success.
Revenue, specifically sales, is the lifeblood of your business. Business Development is a group of business activities that makes the sales process more effective.
What is not Business Development
Marketing
Business Development vs. Marketing
Sales
Business Development vs. Sales
How Business Development, Marketing, and Sales work together
Best business development practices by industry
Music and Entertainment industries
E-Commerce retail
Consulting/Advisory (coaching or independent agents)
Freelancers
WHAT TO READ “What, Exactly, Is Business Development?: A Primer on Getting Deals Done” by Scott Pollack
 
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How to Sale Anything Without Selling | The Ambition Show | Episode 13

The struggle is real!
If you don’t know how to sell an idea then you will struggle to get anything accomplished. In this episode we will highlight the best methods to build a steady stream of leads, get consistent sales, and run a profitable business without going the typical sales route. 
Marketing Channels to Generate Sales
For physical products, there are four basic types of marketing channels to use:
Direct selling
Selling through third-parties
Dual distribution
Reverse marketing
Online marketing channels online, aka Digital or Internet Marketing, the typical channels include:
Direct Selling - your website
Retail - Selling on Amazon, Etsy, eBay, Groupon, etc
Affiliate marketing - working through other connections with your target audience
Use Valuable Content to Sale
Learn how to sale your skills, train others while you sleep, and share your opinions and expertise for profit!
What to “WATCH”
My fist recommendation is one of the best Ted Talks ever. I know you have YouTube, so log on and watch
“HOW TO SELL WITHOUT SELLING YOUR SOUL” TEDTalk by Steve Harrison
As co-creator alongside Jack Canfield of Bestseller Blueprint and the co-founder of the Quantum Leap Publicity and Marketing Program, Steve Harrison has dedicated the last 25 years to helping more than 15,000 people, including more than 12,000 authors, promote themselves and find bookings on TV, radio, and in front of live audiences. Steve Harrison and his company have helped launch bestselling books such as Chicken Soup for the Soul, Rich Dad Poor Dad, Men are from Mars, Women are from Venus, and many others.
What to Read
“HOW TO SELL WITHOUT SELLING: STEP-BY-STEP MARKETING FORMULA TO ATTRACT READY-TO-BUY CLIENTS...CREATE PASSIVE INCOME AND MAKE MORE MONEY WHILE MAKING A DIFFERENCE” by Terry Dean
Terry Dean started his online business from scratch in 1996. He went from delivering pizzas for a living to building a million dollar Internet business promoted primarily through the Internet. Within a few years he was also consulting with home based businesses, local companies, and multi-million dollar corporations. Terry has developed a reputation for delivering high level content in an easy-to-understand and follow manner. His products include step-by-step directions for getting started along with simple checklists to keep you focused.
TAKE-A-WAYS = FREE OFFER(S)
List of Affiliate Marketing Programs
List of Podcast Hosting services
Referral Link to Podbean: https://www.podbean.com/emproltdoffer
 
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How to Build a Powerful Network | The Ambition Show | Episode 12

As the old saying goes, "It's not what you know, it's who you know."
For centuries interest groups, fraternities, sororities, social clubs, professional organizations and more have focused on the importance of building relationships with people as early as possible in order to foster long-term, mutually beneficial relationships. 
In this episode we will cover from top to bottom how to develop a successful professional network to get you where you want to go and build the career, the community, or even the Empire that you may want to create one day. The key here is all you have to do is follow through and be you.
For instance, have you ever heard of the PayPal Mafia? Well you should, and we discuss how to create your own
(Source: http://www.thelowdownblog.com/2014/07/how-paypal-mafia-redefined-silicon.html)
 
BOOK OF THE EPISODE
“HOW TO WIN FRIENDS AND INFLUENCE PEOPLE” by DALE CARNEGIE
Dale Carnegie’s four-part book contains advice on how to create success in business and personal lives, “How to Win Friends and Influence People,” ranks as the 11th highest selling non-fiction book on Amazon of all time.
How to purchase the book. Right on Amazon here: https://amzn.to/3pvWbWg
The book is a tool used in Dale Carnegie Training and includes the following four parts:
Fundamental Techniques in Handling People
Six Ways to Make People Like You
How to Win People to Your Way of Thinking
Be a Leader – How to Change People Without Giving Offense or Arousing Resentment
Dale Carnegie’s fundamental techniques for influencing people include:
Don’t criticize, condemn, or complain: Never criticize, condemn, or complain because it will never result in the behavior we desire.
Give honest and sincere appreciation: Appreciation is one of the most powerful tools. Recognition, though, is not pure flattery. It must be genuine, meaningful, and with love.
Arouse in the other person an eager want: To get what we want from another person, we must forget our own perspective and begin to see things from the point of view of others.
Dale Carnegie’s Six ways to make people like you include:
Become genuinely interested in other people: The primary way to make quality, lasting friendships is to learn to be genuinely interested in them and their interests.
Smile: Smiles have a fantastic ability to make others feel wonderful.
Remember that a person’s name: We can make people feel extremely valued and important by remembering their names.
Be a good listener: Many times, people don’t want an entertaining conversation partner; they want someone who will listen to them.
Talk in terms of the other person’s interest: If we talk to people about what they are interested in, they will feel valued and value us in return.
Make the other person feel important – and do it sincerely. The golden rule is to treat other people how we would like to be treated. Make people feel important, genuinely, and appreciatively.
TAKE-A-WAYS
List to the top LinkedIn and Facebook Groups by industry [CLICK HERE]
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