The Ambition Show Podcast

Influencer Marketing for Startups and Small Businesses | The Ambition Show Podcast | Episode 23

How do you get your audience to trust your business pretty much from the first time they have ever heard of it? This is what Influencer marketing does and today you'll learn how to use it to grow your business.
 
What is influencer marketing
The difference between influencers, brand ambassadors, and sponsorship endorsements
What makes influencers effective and successful
 
PRIMARY CTA SALES / LEAD GENERATION TOOL TITLE
The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell
Amanda Russell is an international fitness icon, speaker, brand strategist and educator. She has been at the forefront of digital marketing and social media revolution from its infancy. As a pioneer in Influencer Marketing, she has developed an extensive following online. Amanda teaches the only fully accredited Influencer Marketing course in the world at UCLA and University of Texas.
One of the few books about Influencer Marketing by one of the most successful influencers that made their living as an influencer and helping brands work with other influencers.
Three (3) key takeaways from the book and how it helps the listenersMakes it easy to develop a plan and add influencer marketing into your marketing strategy
Helps you simplify the process to find the right influencer
How to purchase the bookhttps://www.amazon.com/Influencer-Code-Insiders-Becoming-Success/dp/1578268249/ref=sr_1_1?dchild=1&keywords=amanda+russell&qid=1623761890&sr=8-1
 
TAKE-A-WAYS
FREE influencer marketing ebook
25% off Branding Kit (Offer on Fiverr)Logo
Color pallette
Social media kit
Use this link and get the exclusive offer and coupon code. It is that easy! https://bit.ly/3oT0zRS
Send me a message for the discount code
I will send you a custom offer with a 25% discount
Anita Lee article: Do's And Don'ts Of Developing An Influencer Marketing Campaign
https://bit.ly/3pfjsyu
 
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Left Brain V. Right Brain | The Ambition Show Podcast | Episode 22

The original and natural dynamic duo that can also become the worst of enemies. Your brain is the biggest and smallest place all in one. Either use it effectively or never reach your full potential.
 
Finding balance between the two sides
The Business of Creativity
Define what success means to you and why it matters
Dale L. Roberts - Self-Publishing YouTube influencer. Watch and Learn!
https://www.youtube.com/@DaleLRoberts
 
TAKE-A-WAYS = FREE OFFER(S)
Vision Board 
Business Model Canvas
Link to Premium Canva Accounthttps://partner.canva.com/c/2416110/1486377/10068
 
WHAT TO READ
T-Shirts and Suits: A Guide to the Business of Creativity by David Parrish
Link to read: https://www.google.com/books/edition/T_Shirts_and_Suits_A_Guide_to_the_Busine/NIvqUskSgeoC?hl=en&gbpv=0&kptab=overview
 
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The Money is in Distribution | The Ambition Show Podcast | Episode 21

THE MONEY IS IN DISTRIBUTION, PLAIN AND SIMPLE!
If the customer cannot get your product; being in business is pointless. Learn how to leverage the middleman or remove him entirely.
Defining what distribution is exactly
Different forms of distribution
If you sell products on Amazon or eBay, are those Direct Sales or Direct-to-Consumer forms of distribution?
How distribution impacts different industries
How to own and make money from distribution in different industries
Control your distribution with your own website
Shopify Plus: https://bit.ly/43kfVgB
WHAT TO READ
Title: Distribution Companies: what do they do exactly?
About the author: Alex Barraquer
How it relates to our topic: Understanding of the basics and importance of distribution companies.
Where to read the article: https://bit.ly/3IBKXZE
 
Title: Distribution Channels
About the author: J. P. Cueva
How it relates to our topic: Understanding how valuable distribution is in all industries
Where to read the article: https://bit.ly/3ojvu9J
 
Title: Marketing Distribution Channels
About the author: Fristy Tania
How it relates to our topic: How distribution in marketing works and provides value to a business
Where to read the article: https://bit.ly/3q7ELSu
 
Title: The Mechanics of Music Distribution: How it Works, Types of Music Distribution Companies + 35 Top Distributors
About the author: The Soundcharts Editorial team
How it relates to our topic: How music distribution works, the biggest players in the field, and how to use this information to you advantage as a music entrepreneur
Where to read the article: https://bit.ly/3IBErlA
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Best Free Online Resources to Grow Your Small Business | The Ambition Show Podcast | Episode 20

GET THEM WHILE THEY ARE FREE. SOME OF THE BEST TOOLS TO START AND GROW YOUR BUSINESS ARE FREE. SO USE THEM NOW WHILE THEY ARE FREE.
 
In this episode, we will discuss the best free business tools online, and these are them:
 
Project Management
Asana: https://asana.com/guide/get-started/begin/quick-start
Trello: https://trello.com/
 
Marketing: Email Marketing
MailChimp: https://bit.ly/3MAw7F7
Hubspot Email Marketing: https://bit.ly/3oaEwWo
 
Marketing: Social Media Content Creation
Canva (upsell): https://partner.canva.com/c/2416110/1486377/10068
Crello: https://create.vista.com/?otm_new_hero
Note: Crello has recently been purchased by Vista Print and is now VistaCreate - AND NO LONGER COMPLETELY FREE! I told you it would happen. 
 
Marketing: Social Media and Brand Management
Google Business Profile: https://bit.ly/43nDIwA
YouTube: https://www.youtube.com/creators/how-things-work/getting-started/
Google Analytics: https://analytics.google.com/analytics/academy/course/6
 
Accounting & Finance Management
Zoho Books: https://www.zoho.com/books/help/getting-started/welcome.html
Mint: https://mint.intuit.com/
 
CRM:
HubSpot CRM: https://hubspot.sjv.io/c/2416110/1084927/12893
Zoho CRM: https://www.zoho.com/crm/?ireft=nhome&src=fa
 
TAKE-A-WAYS - TAKE ACTION
Trello: https://trello.com/
Resources: https://trello.com/guide/trello-101
MailChimp: https://bit.ly/3MAw7F7
Resources: https://mailchimp.com/resources/mailchimp-101/
Hubspot Email Marketing: https://hubspot.sjv.io/c/2416110/1001262/12893
Resources: https://bit.ly/41U6Muk
Canva: https://partner.canva.com/c/2416110/1650849/10068
Design with Canva: https://www.youtube.com/@TeamRonDi
Canva: https://www.youtube.com/@canva
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Be Bold Make the Call | The Ambition Show Podcast | Episode 19

YOU NEED A PLAN. ONCE YOU HAVE THE PLAN, BE BOLD AND MAKE THE CALL. TAKE MASSIVE ACTION IN YOUR PURSUIT OF YOUR DREAMS.
 
INTRODUCTION and PURPOSE of the EPISODE. 
This is the episode will provide tools to help you take massive action and apply the Formula to Success to achieve your goals
 
Purpose of the show and breakdown what the listener will gain from each TOPIC POINT.
DO NOT LEAVE MONEY ON THE TABLE AND MAKE THE CALLS
Ask questions
Build a network
Take massive action and Inform the world about what it is that you do
This is a critical step in the Formula to Success we outlined in Episode 7
TOOLS TO MAKE DREAMS A REALITY
Create small, incremental goals, but always move forward
Draw a real path and create something you can reference
 
TOPIC POINT 1 HEADER: Background and personal commentary on the topic
CHALLENGE - Tell ALL your audience members on social media about your project or business with
Video message Story Post on Instagram, Facebook, and LinkedIn
Follow the Ambition Show on Facebook and Instagram and tag us in the post
 
TOPIC POINT 2 HEADER: Learning from experience; what will the listener take away from this episode
Use the SMART Goals templates to write down your goals and track your progress
Use the Call and Email scripts to start generating leads and converting them into customers/sales
Reference the Goals Checklist Infographic in Canva and create your own
 
LEARNING FROM PERSONAL EXPERIENCE: 
When I started to doubt myself and feel depressed; I referenced my checklist and noticed Iahd accomplished more than I realized.
Keeping track can help a great deal and more importantly; if we just take action and continuously work towards what we want to achieve; we can accomplish more than we had initially imagined
 
WHAT TO READ “The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage” by MEL ROBBINS
About the author
The 5 Second Rule is the secret to changing anything about your life. You can use the Rule and its countdown method to break any bad habit, interrupt self-doubt and negative self-talk, and push yourself to take the actions that will change your life.
If you struggle with motivation...
If you are tired of doubting yourself... 
If you know what you want but can't make yourself go get it...
You NEED The 5 Second Rule. The secret to changing your life isn't knowing what to do--it's knowing how to make yourself do it.
It's a simple tool, backed by research, and it has changed the lives of millions. It will work for you too.
Three (3) key takeaways from the book and how it helps the listeners
You can apply the techniques from this book immediately and see results immediately
This book help you stop lying to yourself and holding yourself back
Use the tools and techniques from this book immediately with the resources from this episode
How to purchase the book
https://amzn.to/3jTlvSF
 
TAKE-A-WAYS = FREE OFFER(S)
SMART GOALS Worksheet and Tracker
Call Script Templates
Email Marketing Script Templates
Canva Link to Goal Checklist Infographic
Ehren Professional Goals Checklist
Canva Affiliate Link
https://partner.canva.com/c/2416110/1153673/10068
 
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AI | The Ambition Show | The Ambition Show | Episode 18

AI IS HERE TO STAY AND WE NEED TO UNDERSTAND IT BETTER. IN THIS EPISODE I SHARE SOME CRITICAL ASPECTS OF AI SO WE CAN GET THE EDGE WE NEED AS ENTREPRENEURS.
In this episode we discuss
THE TRUTH ABOUT AI AND BUSINESS APPLICATIONS
BEST AI TOOLS
Book of the Episode:
Ai Superpowers: China, Silicon Valley, and the New World Order by Kai-Fu Lee
Link to Amazon for either Kindle, Audible, or physical copy: https://amzn.to/40ESP3B
TAKE-A-WAYS - TAKE ACTION
Find the right AI tools for your next project at AI Tool Directory: https://bit.ly/413eL84
Find the right keywords for better SEO copy: https://rytr.me/?via=ehren
TOPIC REFERENCES
Harvard University. History of AI: https://bit.ly/3U7i1gx
Verloop.io Infographic: https://bit.ly/3U8zo0q
Forbes. Canva Magic AI: https://bit.ly/3ZB73Ry
AMA Las Vegas: https://bit.ly/40HXEJd
Forbes: https://bit.ly/3GicE8r
Tableau: https://tabsoft.co/3nK8z6D
Adobe Firefly: https://adobe.ly/3U7SX9g
Cover image photo credit
Photo by Pavel Danilyuk
Pexels Link
 
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Accomplish More by Doing Less | The Ambition Show | Episode 17

Focus. Set a priority. Accomplish it, then on to the next one. Create a revenue-generating machine by doing less by WORKING SMART and NOT hustling hard. Let’s get it.
 
INTRODUCTION and PURPOSE of the EPISODE. 
You get more done by actually doing less
Multitasking is counterproductive and leads to you feeling less satisfied, accomplished, and increases stress
The most productive and accomplished people say no more often than they say yes and commit to things. 
 
Purpose of the show and breakdown what the listener will gain from each TOPIC POINT.
YOUR NICHE
How to niche down in order to grow
Master your market and your passion
ALL OR NOTHING - YOU COULD END UP WITH NOTHING IN PURSUIT OF ALL
Make the most of what you have
As Pat Flynn says. The riches are in the niches
Your niche is the topic or subject you focus on. This is a combination of the industry, audience demographics, location, even lifestyle all can play into your niche. For example: past client - ButtaFly Jeans
How to find your niche
Connect your passion or something you enjoy doing to solving a problem most can't or won't do on their own. 
Identify what others are doing and aren't doing
How to Master your niche
Credentials matter
Experience matters 
Knowledge matters
Establish authority
 
TOPIC POINT 2 HEADER: Creativity over Bank Accounts
Your network holds more opportunities than you give it credit
Your Initial guests
Referrals and Recommendations
Affiliates
Advertisers
Barter skills and expertise
Start small and lean
Keep expenses low, create steady revenue, and build equity with your network and industry
Create a powerful network
Join online groups in your niche
Build relationships with established businesses and business owners in your industry
Take every opportunity to expand your knowledge, gain more experience and become recognized for your value and contributions
 
LEARNING FROM PERSONAL EXPERIENCE: 
I stopped doing the thing I loved to do weekly in-order to focus on a personal goal I set for myself
I stopped writing and posting to my business blogs in order to focus on writing and completing my book which will be published later this year
 
WHAT TO READ “THE ONE THING” by GARY KELLER and JAY PAPASAN
About the author:
Gary Keller is an American entrepreneur and best-selling author. He is the founder of Keller Williams, which is the largest real estate company in the world by agent count and second in closed sales volume, and units sold.
Jay Papsan is an accomplished veteran of the publishing business and was an associate editor at HaperCollins for several years. He is now the vice president and executive editor of KellerINK.
Best statement to summarize the book and what you should take away from it: 
"Until my ONE Thing is done—everything, everything else is a distraction."
Three (3) key takeaways from the book and how it helps the listeners
Everything that you do should align and build into your 1 Thing!
Consistency is key - all activities should fit into your 1 Thing!
Do more by doing less
How to purchase the book: https://amzn.to/3pqx7lY
 
WHAT TO READ “SUPERFANS” by PAT FLYNN
Pat Flynn is like you and me, and so many others. At one point trying to find our way, many of us are trying to follow a “conventional” or “safe” path but can’t get away from that burning desire to be entrepreneurs because that is who we are. Pat creates great content for us because he is one of us.
“You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.”
Three (3) key takeaways from the book and how it helps the listeners
Learn how to become valuable to a group of people
Monetize your content to build a profitable relationship with your audience
Start as soon as you finish the book
How to purchase the book: https://amzn.to/3Oekll9
His website: https://bit.ly/44Zhdj1
 
TAKE-A-WAYS = FREE OFFER(S)
Find Your Niche Worksheet: https://bit.ly/42RfOcE
Customer Avatar Worksheet: https://bit.ly/3BBueBw
HubSpot CRM Bundle: https://hubspot.sjv.io/c/2416110/1662296/12893
Keyword Research eBook: https://etsy.me/436b4jc
 
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Don’t Go to College | The Ambition Show | Episode 16

In-order to be a successful entrepreneur, having a college degree is not a requirement. In fact, to be an entrepreneur in general a college degree is not needed, yet the trend and lure of becoming the next Mark Zuckerberg or Elon Musk has fueled institutes of higher learning to create programs designed to “teach entrepreneurship”.
Schools such as MIT, Wharton, and UIC are offering degree programs.  I argue that unlike medicine and law, entrepreneurship is not an industry or practice, it is a lifestyle, degrees in entrepreneurship are a waste of time and money and the only degree needed is one in a specific discipline such as medicine, accounting, computer science, etc.
 
Data directly supporting angle
Research:  Increasingly, education research emphasizes the importance of students being provided authentic experiences, focusing on action and behavior as well as theory and concepts 
 Inviting practicing entrepreneurs from a local community to the classroom or engaging entrepreneurs-in-residence are some common approaches (Mwasalwiba, 2010). Such examples are used to make the role of entrepreneur more tacit and to energize the classroom with stories from real-life experiences (Ramani et al., 2018). 
Author
Stephanie E Raible and Karen Williams-Middleton
Name of publication
The relatable entrepreneur: Combating Stereotypes in entrepreneurship education
Link
https://journals.sagepub.com/doi/full/10.1177/09504222211017436 
 
 
Data directly supporting angle
Research: A previous study conducted [37] to assess the performance of business incubators concluded that they provide business support services to clients, which may include training, mentoring, access to funding, etc.
Author
Cai Li,Naveed Ahmed, Sikandar Ali Qalati ,Asadullah Khan, and Shumaila Naz 
Name of publication
Role of Business Incubators as a Tool for Entrepreneurship Development: The Mediating and Moderating Role of Business Start-Up and Government Regulations
Link
https://www.mdpi.com/2071-1050/12/5/1822/htm
Data directly supporting angle
Research: A review of early randomised evaluations of entrepreneurship training programmes found the evidence for their effectiveness to be underwhelming (McKenzie and Woodruff 2013). Most of these evaluations found that training leads to some improvement in business practices, failed to find statistically significant effects on business profits or sales
Author
Senior Editors: David McKenzie and Christopher Woodruff 
Co-Editors: Kjetil Bjorvatn, Miriam Bruhn, Jing Cai, Juanita Gonzalez-Uribe, Simon Quinn, Tetsushi Sonobe, Martin Valdivia
Name of publication
Training Entrepreneurs
Link
https://voxdev.org/sites/default/files/Training_Entrepreneurs_Issue_2.pdf
Data directly supporting angle
Research:  Chang, J., & Rieple, A. (2013) examined the objective of this paper is to offer an exploratory study that analyzed the development of student’s entrepreneurial abilities with time within real-time tasks. In this research, students functioned along with real‐life entrepreneurs as well as financiers. Students' perceptions of their skills were analyzed making use of both quantitative and qualitative data, which were gathered throughout weeks 1, 6, and 12 of the program. The outcomes revealed considerable adjustments in students' understanding of their skills in time. Initially, students were certain regarding their capacities across the 17 classifications of entrepreneurial abilities developed by Lichtenstein and also Lyons and also Lyons and Lyons. In the future in the jobs, their confidence in specific abilities declined significantly; what these were varied according to the moment of data collection. The qualitative data supplied extra in-depth accounts of trainees' understandings of their abilities and also why they had actually changed in time. This study makes a contribution in giving understandings right into nature as well as the practice of an experiential learning approach. The results indicate that the development of business skills can be improved by offering a learning environment in which students connect with real organization people in live tasks.
Author
Dr. J. Jose Prabhu
Name of publication
A Study and Analysis of Entrepreneurial Skills and Entrepreneurship Education: Recommendation for Arts and Science College Students
Link
https://www.researchgate.net/publication/340350373
Data directly supporting angle
Research: Many of the generic skills that HEIs emphasize in their curricula (see Voogt and Roblin, 2012) are similar to entrepreneurial competences—for example, creativity and problem-solving (Bacigalupo et al., 2016; Kozlinska, 2016).
Although non-entrepreneurship teachers’ course content and learning objectives align with the business school’s objectives, our findings clearly indicate that the respondents unintentionally expose their students to various entrepreneurial competences. To a varying degree, non-entrepreneurship teachers use teaching methods and formulate learning outcomes that may enhance students’ entrepreneurial competences when learning about non-entrepreneurship subjects. This implies that the embeddedness of EE in non-entrepreneurship education is not only possible but is already taking place. However, we identify that non-entrepreneurship teachers do not cover all the entrepreneurial competences defined by the EntreComp framework (Bacigalupo et al., 2016). For instance, there were no clear examples of the competences of opportunity recognition or mobilizing others and resources embedded in non-entrepreneurship teaching. Accordingly, it seems that, at least in the business school context of this study, (intentional) EE is needed to support the development of these competences.
Author
Pekka Stenholm, Joachim Ramström, Riikka Franzén, and Lenita Nieminen
Name of publication
Unintentional teaching of entrepreneurial competences
Link
https://journals.sagepub.com/doi/full/10.1177/09504222211018068
Data countering angle or argument
Research : Some studies have found that the support provided by universities is crucial to the success of both students and graduates who are starting businesses (Morris et al., 2013). Few enterprises achieve initial success without external support, including from colleges (Schleinkofer and Schmude, 2013).
Although a consensus has not been reached on whether entrepreneurship can be encouraged through education, a significant amount of literature on this issue [1–5] acknowledges the positive contribution of entrepreneurship education on the development of people’s know-how, skills, as well as on the enhancement of entrepreneurial attitude and intention.
As for the integration of entrepreneurship education into higher education, studies [6,7] stress its importance, so that 21st century universities can become important engines of technological development and economic growth
Author
Gabriela Boldureanu, Alina Măriuca Ionescu, Ana-Maria Bercu, Maria Viorica Bedrule-Grigorut,  1 and Daniel Boldureanu 
Name of publication
Entrepreneurship Education through Successful Entrepreneurial Models in Higher Education Institutions
Link
https://pdfs.semanticscholar.org/e38b/ab56c772a742b97e5d8f6272a57c14c3121e.pdf 
 
 
Potential Guest(s)
People that would be great to interview and speak on this topic
Name
Website
Contact Method
Erica Douglass
https://www.erica.biz/
erica@erica.biz
 
 
Authorities on Topic / Subject Matter Experts
People that are recognized, notable experts on the topic and have been published either producing articles, books, vlogs, and any other form of media that we can discuss in the episode.
Name
Website
Contact Method
Jeet Banerjee
http://www.jeetbanerjee.com/
http://www.jeetbanerjee.com/contact/
 
 
Ideal Sponsors for the Episode
These are potential show or segment sponsors, advertisers, or affiliates.
Name
Affiliate Detail Link
Why?
MentorCruise
https://mentorcruise.com/filter/entrepreneurship/
 
Build
https://build.org/
 
 
 
Resources for the target audience
These are ideal resources that would bring the most value to listeners of this particular episode. Think of tools the listeners can actually use. Either downloadable resources that we can directly sell from our website or our products and services that listeners can purchase.
 
 
Best book to recommend on this subject
https://www.amazon.com/Education-Millionaires-Everything-College-Successful-ebook/dp/B0052RDJFE
 
 
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