The Ambition Show Podcast

Your Friends Are Not Customers | The Ambition Show | Episode 11

Stop asking your family and friends to buy all your products!
You may have thousands of friends on Facebook and followers on Instagram or Twitter, but that doesn’t mean all of them will be your customers. The truth of the matter is that not all of your friends or family will be your customers and they shouldn’t be. 
Let's take a deep dive into how to identify your ideal customers and stop pestering your friends and family for business.
How to identify your Target Audience and Connect with Them
The pool of consumers that you bring value to and are more likely to purchase from you are your Target Audience. The more you know about them, the more opportunities you will have to grow your business, have long term success, and most importantly build stronger relationships with your customers to generate more revenue that you can count on.  But do you know who they are? 
We will cover that in this episode!
Basics of Building a Network
The more professionals you know in your industry the better position you will be in to learn about new products, changes in customer demands, and any trends impacting your industry. Most importantly you will have more opportunities to get a fresh dose of the life blood of most successful businesses, especially those in the service industries:
Referrals
Professional recommendations
The Importance of Getting the Word Out Consistently
Share with your immediate contacts the value proposition that you offer based on the needs of the market
Use what you learned from the market to present your value proposition
Not assumptions and not opinions but facts 
They will be able to connect your VALUE and who they know that could use your products or services
BOOK OF THE EPISODE
“SUPER FANS” by PAT FLYNN
Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today. And Pat is a long time producer and champion of podcasting. 
It is extremely important to remember that there are people behind all that data, on the other side of the screens and apps. People who are looking to us to be informed, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind. Pat’s book delves into how to develop relationships based on trust with a target audience.
How to purchase the book
Use this link https://amzn.to/3kzPHme to purchase Pat Flynn’s book on Amazon
TAKE-A-WAYS - LEARN & ACT
An easy and effective way to create a value proposition is to use Value Proposition Canvas
A detailed visual that will help you craft the right marketing messages and sales materials from the very beginning.
Free to download right here https://bit.ly/3qACWKp and use immediately
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Be Your Own Investor | The Ambition Show | Episode 10

Do you have a rich uncle that will blindly give you $20,000 to invest in your first business endeavor? Oh no! Really!
Well you’re not alone, in today’s episode we will go into the different methods of financing your dreams and what is needed to secure the capital needed to start, develop, and even grow your business.
Visit The Ambition Show on YouTube to see this plan step-by-step:
Side hustles and gigs with a purpose
Your initial investments will be based on what you are trying to achieve
Save and Invest in yourself like it is a bill
Use the "Save the Week" savings plan to start
BOOK OF THE EPISODE
"Why aren't I as wealthy as I should be?" Many people ask this question of themselves all the time. Often they are hard-working, well educated middle- to high-income people. Why, then, are so few affluent. For nearly two decades the answer has been found in the bestselling The Millionaire Next Door: The Surprising Secrets of America's Wealthy, reissued with a new foreword for the twenty-first century by Dr. Thomas J. Stanley. The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. You will learn, for example, that millionaires bargain shop for used cars, pay a tiny fraction of their wealth in income tax, raise children who are often unaware of their family's wealth until they are adults, and, above all, reject the big-spending lifestyles most of us associate with rich people.
 
How to purchase the book: https://amzn.to/3w4m5UC
 
TAKE-A-WAYS - LEARN & ACT
Don't know where to find trusted mentors that know what they are talking about? Go to score.org you'll be matched with experienced business professionals that can help you save time and money. Go here: https://www.score.org/find-mentor
As for your budget, so you don't get hung up on where to start I'm giving you the budget templates that I have used for my entrepreneurial ventures, my work as a freelancer and for some clients. Use this link and you can download these helpful templates to get you started. Go here: https://www.template.net/editable/search/Financial%20statement
Premium Business Plan templates and software at BPlans: https://articles.bplans.com/estimating-realistic-start-up-costs/
Calculate your Start Up costs using SBA.gov: https://www.sba.gov/business-guide/plan-your-business/calculate-your-startup-costs
STAY CONNECTED
Visit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog

Skills are Worth More than Talent | The Ambition Show | Episode 9

Skills are more marketable than talent, facts.
In this episode we examine how you should never rely entirely on your talents, and which skills are the most in-demand and can help you in your entrepreneurial journey. Increasing your marketability and potential to generate revenue.
Your skills present more options to monetization, and create more active and passive income opportunities:
Create a course (record it and sale it)
Host trainings or workshops 
Work as a freelance
Become a contract consultant
EPISODE TAKE-A-WAYS - LEARN & ACT
Free StrengthsFinder online test
StrengthsFinder 2.0
https://high5test.com/strengthsfinder-free/
Strengthen your current skills or develop a new set of skills to take your entrepreneurship to the next level
Udemy
https://www.udemy.com/
STAY CONNECTED
Visit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog

How to Always Be Ready | The Ambition Show | Episode 8

Consistently put yourself in a position to take or make opportunities work in your favor. As I say to my Godson every chance I get, “always put yourself in a position to WIN”.
In today's episode we discuss the 7-STEP FORMULA TO SUCCESS
1 (A). Know where you're starting from and 1(B) Know where you want to be
Will
Build a plan to get from A to B.
Take massive action based on that plan
Observe whether you are closer to 1B
If the plan is working, double down on Step 4.
If the plan is not working, go back to step 3.
BOOK OF THE EPISODE
“START WITH WHY” by SIMON SINEK
Business Plan Tips:
https://www.entrepreneur.com/article/239408
https://www.indeed.com/career-advice/career-development/types-of-business-pll
 
STAY CONNECTED
Visit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog

What is Digital Real Estate | The Ambition Show Podcast | Episode 7

Land, they ain’t making any more of it. But there is another form of real estate that is FINALLY catching on.
Ownership is everything. Real Estate investors have know this fact for years. And ownership matters just as much if not more in the digital world. Owning your domain is owning your brand online, your business doesn't own your Like Page, OnlyFans, YouTube channel or even Patreon, but you do own your domain and website.
Your business website can be the most valuable asset you have online, both financially and to your brand’s credibility.
This episode we lay out the basics of why owning your business domain name and building a business website is so important.
 
Articles mentioned: 
Most valuable domain names: https://fortunly.com/articles/the-most-expensive-domain-names-ever-sold/
Small business statistics that will shock you: https://wpforms.com/the-ultimate-list-of-online-business-statistics/
Facebook outage in October 2021: https://www.npr.org/2021/10/05/1043211171/facebook-instagram-whatsapp-outage-business-impact
OnlyFans backlash: https://www.cnbc.com/2021/08/25/onlyfans-says-it-will-no-longer-ban-porn-after-backlash-from-users.html
Digital Advertising revenue: https://digitaglobal.com/state-us192-billion-digital-advertising-industry/
 
Book of the episode:
"Outliers" by Malcolm Gladwell; purchase it here https://amzn.to/3HGsmJn
 
Offers:
Is your business domain name available? Find out here: https://www.ionos.com/domain-overview?ac=OM.US.USf11K357089T7073a&kwk=256939034
Need a professionally designed website that gets results, contact us here: https://www.emproltd.com/
.
STAY CONNECTED
Visit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog

Experience is Everything | The Ambition Show | Episode 6

As the saying goes the “Proof is in the Pudding” going to college is experience in a controlled environment but to real clients and in-order to command service fees or sell higher priced products you need to showcase your skills and that you get results for clients.
It is important to gain experience in whatever interests you as soon as possible for two reasons.
First you learn from experience, you get stronger, smarter, and gain more skills from the challenges you face through your experiences.
Secondly you gain a better understanding if this is what you want to do or not. I can't tell you how many people waste their time thinking, keyword “thinking” about what they want to do but change their mind when they get a real taste of doing what they thought they wanted to do.
Internships and being an apprentice are two quick and readily available opportunities for this. But with the growth of the Gig Economy, you may find the career you want doing gig work while at the same time gaining experience for your dream job. 
 
BOOK RECOMMENDATION: “UNLABEL: Selling You Without Selling Yourself” by Marc Ecko
Pop culture icon, one of the names that is synonymous with the rise of the fashion aspect and urban wear inspired by hip hop culture of the late 90’s and early 2000’s fashion
Connecting your creativity and personal passion into a career. This is the dream of most that very few accomplish. Marc did it and there are real tactics and practical examples that you can use to your own plan. Although he is not the only person to do this by far, UNLABEL is written in a way that can be used as an entertaining guide.
Purchase on Amazon here 
 
FREE TAKE-A-WAYS
Freelancers Growth Roadmap (From Start to Successful)
15 Best Gig and Freelancer Platforms
 
ADDITIONAL OFFERS
Get your domain with Ionos: https://www.ionos.com/domain-overview?ac=OM.US.USf11K357089T7073a&kwk=256939034
Build experience and start your freelancer journey by joining Fiverr. Use this link to get started now: http://www.fiverr.com/s2/c58ae35f3c
 
STAY CONNECTED
Visit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog

What is Digital Marketing | The Ambition Show | Episode 5

Episode 5 - What is Digital Marketing
Marketing is not sales. Let’s get that out of the way right now. Sales and marketing can and should work closely together, but these two business functions are not one in the same. Marketing is the engine of your business, it keeps you competitive, valuable to your customers, brings in new customers, and keeps your business well in business. And all digital marketing is marketing practices taken online.
The world of business is always changing, business and the way we do it is no different. Digital marketing, also called Internet marketing, is the most cost effective way to reach, connect, and build relationships with your customers. And I love this stuff! It's always changing and growing, the tools and concepts we cover in this episode will help you get a competitive edge over your competition. More importantly, you will finish this episode with the knowledge to build a profitable relationship with your target audience.
Get all the basics of Digital Marketing and understand what it is exactly
Learn how Digital Marketing helps your business
Learn the most important tools/disciplines in digital marketing
 
Exclusive Take-A-Ways from this episode:
You get my 3 latest eBooks for FREE exclusively for viewers and listeners; only accessible by these links:
Master how to find the best keywords for your website and business in my “Step-by-step guide to Keyword Research”
Learn how to find the right influencers to promote your business or become an influencer yourself in my “Profit from Influence”
Get the fundamentals on how to start and manage a successful email marketing campaign in my “Email Marketing for Small Businesses and Start-Ups”
Use the coupon code ONLY ON THE WEBSITE. It's the only way to get both eBooks for FREE
Do you have a Wix website? Improve your Wix website’s performance and rank higher in Google searches after watching this video: https://www.youtube.com/watch?v=sC8FW2TJgtU&list=PLiaX8nUgwBlcFiJBNZhtP0VS4Sn37fzPG&index=1
Shopify store owners, watch this video and begin ranking higher on search engines: 
 
Articles mentioned:
Sprout Social infographic: https://sproutsocial.com/insights/new-social-media-demographics/
Wall Street Journal: https://www.wsj.com/articles/BL-269B-1470
WPBeginner: https://www.wpbeginner.com/showcase/best-email-marketing-services/
 
Affiliate Links Below
Book of the Episode links:
Grab one of the best books to help you create successful businesses and profit from your passion. 
“Launch” by Jeff Walker use this link: https://amzn.to/3jzMOSd
Create great content and look great online with Canva:
https://partner.canva.com/c/2416110/1153693/10068
 
STAY CONNECTED
Visit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog
 

How to Create a Valuable Brand | The Ambition Show | Episode 4

How much is your brand worth? 
Your brand is a combination of "why" you do "what" you do everyday and "how" you do it. But how do you create a successful brand? That's what we are tackling in this episode.
1st we will go over the basics developing your business brand and lay that foundation
2nd we will go over some activities that have worked for some of the largest and most successful brands 
3rd and finally how to audit your brand’s growth like the pros and identify what is working, what isn’t working, and getting better returns on your investment
Free Take-A-Ways
Download the FREE Brand Audit Template and Checklist worksheet (Google Doc template)
Find all Free Take-A-Ways and resources at the Ambitionshow.com
Book Recommendation: “START WITH WHY” by SIMON SINEK
How to purchase the book on Amazon: https://www.amazon.com/Start-with-Why-Simon-Sinek-audiobook/dp/B074VF6ZLM/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=1631132750&sr=8-1
STAY CONNECTED
Visit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog