The Ambition Show Podcast

Promote Your Brand + Publish Your Value | The Ambition Show | Episode 15

One of the best ways to make a profitable brand is to establish yourself as an authority; but how do you do this exactly? Today on The Ambition Show, we identify the best platforms to establish your brand as an authority.
 
This episode we cover:
What is Brand Authority
Why is Brand Authority Important
Best Platforms to Establish Brand Authority
The Step-by-Step to Create an Authoritative Brand
 
Book of the Episode
“Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales” by Henry Adaso
How to purchase the book: https://amzn.to/3A5n8E2
His new book: https://www.henryadaso.com/
TAKE-A-WAYS = TAKE ACTION
Canva sign-up offer
 
Cover image photo credit
Photo by Karolina Grabowska: Link to Photo at Pexels
 
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Your Business Needs Business Development | The Ambition Show | Episode 14

Without Business Development, Your Business Will Fail to Grow. 
No relationships. No growth. No sales. No business. Today we go into how you use business development to put your business on a path to success.
Revenue, specifically sales, is the lifeblood of your business. Business Development is a group of business activities that makes the sales process more effective.
What is not Business Development
Marketing
Business Development vs. Marketing
Sales
Business Development vs. Sales
How Business Development, Marketing, and Sales work together
Best business development practices by industry
Music and Entertainment industries
E-Commerce retail
Consulting/Advisory (coaching or independent agents)
Freelancers
WHAT TO READ “What, Exactly, Is Business Development?: A Primer on Getting Deals Done” by Scott Pollack
 
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How to Sale Anything Without Selling | The Ambition Show | Episode 13

The struggle is real!
If you don’t know how to sell an idea then you will struggle to get anything accomplished. In this episode we will highlight the best methods to build a steady stream of leads, get consistent sales, and run a profitable business without going the typical sales route. 
Marketing Channels to Generate Sales
For physical products, there are four basic types of marketing channels to use:
Direct selling
Selling through third-parties
Dual distribution
Reverse marketing
Online marketing channels online, aka Digital or Internet Marketing, the typical channels include:
Direct Selling - your website
Retail - Selling on Amazon, Etsy, eBay, Groupon, etc
Affiliate marketing - working through other connections with your target audience
Use Valuable Content to Sale
Learn how to sale your skills, train others while you sleep, and share your opinions and expertise for profit!
What to “WATCH”
My fist recommendation is one of the best Ted Talks ever. I know you have YouTube, so log on and watch
“HOW TO SELL WITHOUT SELLING YOUR SOUL” TEDTalk by Steve Harrison
As co-creator alongside Jack Canfield of Bestseller Blueprint and the co-founder of the Quantum Leap Publicity and Marketing Program, Steve Harrison has dedicated the last 25 years to helping more than 15,000 people, including more than 12,000 authors, promote themselves and find bookings on TV, radio, and in front of live audiences. Steve Harrison and his company have helped launch bestselling books such as Chicken Soup for the Soul, Rich Dad Poor Dad, Men are from Mars, Women are from Venus, and many others.
What to Read
“HOW TO SELL WITHOUT SELLING: STEP-BY-STEP MARKETING FORMULA TO ATTRACT READY-TO-BUY CLIENTS...CREATE PASSIVE INCOME AND MAKE MORE MONEY WHILE MAKING A DIFFERENCE” by Terry Dean
Terry Dean started his online business from scratch in 1996. He went from delivering pizzas for a living to building a million dollar Internet business promoted primarily through the Internet. Within a few years he was also consulting with home based businesses, local companies, and multi-million dollar corporations. Terry has developed a reputation for delivering high level content in an easy-to-understand and follow manner. His products include step-by-step directions for getting started along with simple checklists to keep you focused.
TAKE-A-WAYS = FREE OFFER(S)
List of Affiliate Marketing Programs
List of Podcast Hosting services
Referral Link to Podbean: https://www.podbean.com/emproltdoffer
 
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How to Build a Powerful Network | The Ambition Show | Episode 12

As the old saying goes, "It's not what you know, it's who you know."
For centuries interest groups, fraternities, sororities, social clubs, professional organizations and more have focused on the importance of building relationships with people as early as possible in order to foster long-term, mutually beneficial relationships. 
In this episode we will cover from top to bottom how to develop a successful professional network to get you where you want to go and build the career, the community, or even the Empire that you may want to create one day. The key here is all you have to do is follow through and be you.
For instance, have you ever heard of the PayPal Mafia? Well you should, and we discuss how to create your own
(Source: http://www.thelowdownblog.com/2014/07/how-paypal-mafia-redefined-silicon.html)
 
BOOK OF THE EPISODE
“HOW TO WIN FRIENDS AND INFLUENCE PEOPLE” by DALE CARNEGIE
Dale Carnegie’s four-part book contains advice on how to create success in business and personal lives, “How to Win Friends and Influence People,” ranks as the 11th highest selling non-fiction book on Amazon of all time.
How to purchase the book. Right on Amazon here: https://amzn.to/3pvWbWg
The book is a tool used in Dale Carnegie Training and includes the following four parts:
Fundamental Techniques in Handling People
Six Ways to Make People Like You
How to Win People to Your Way of Thinking
Be a Leader – How to Change People Without Giving Offense or Arousing Resentment
Dale Carnegie’s fundamental techniques for influencing people include:
Don’t criticize, condemn, or complain: Never criticize, condemn, or complain because it will never result in the behavior we desire.
Give honest and sincere appreciation: Appreciation is one of the most powerful tools. Recognition, though, is not pure flattery. It must be genuine, meaningful, and with love.
Arouse in the other person an eager want: To get what we want from another person, we must forget our own perspective and begin to see things from the point of view of others.
Dale Carnegie’s Six ways to make people like you include:
Become genuinely interested in other people: The primary way to make quality, lasting friendships is to learn to be genuinely interested in them and their interests.
Smile: Smiles have a fantastic ability to make others feel wonderful.
Remember that a person’s name: We can make people feel extremely valued and important by remembering their names.
Be a good listener: Many times, people don’t want an entertaining conversation partner; they want someone who will listen to them.
Talk in terms of the other person’s interest: If we talk to people about what they are interested in, they will feel valued and value us in return.
Make the other person feel important – and do it sincerely. The golden rule is to treat other people how we would like to be treated. Make people feel important, genuinely, and appreciatively.
TAKE-A-WAYS
List to the top LinkedIn and Facebook Groups by industry [CLICK HERE]
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Your Friends Are Not Customers | The Ambition Show | Episode 11

Stop asking your family and friends to buy all your products!
You may have thousands of friends on Facebook and followers on Instagram or Twitter, but that doesn’t mean all of them will be your customers. The truth of the matter is that not all of your friends or family will be your customers and they shouldn’t be. 
Let's take a deep dive into how to identify your ideal customers and stop pestering your friends and family for business.
How to identify your Target Audience and Connect with Them
The pool of consumers that you bring value to and are more likely to purchase from you are your Target Audience. The more you know about them, the more opportunities you will have to grow your business, have long term success, and most importantly build stronger relationships with your customers to generate more revenue that you can count on.  But do you know who they are? 
We will cover that in this episode!
Basics of Building a Network
The more professionals you know in your industry the better position you will be in to learn about new products, changes in customer demands, and any trends impacting your industry. Most importantly you will have more opportunities to get a fresh dose of the life blood of most successful businesses, especially those in the service industries:
Referrals
Professional recommendations
The Importance of Getting the Word Out Consistently
Share with your immediate contacts the value proposition that you offer based on the needs of the market
Use what you learned from the market to present your value proposition
Not assumptions and not opinions but facts 
They will be able to connect your VALUE and who they know that could use your products or services
BOOK OF THE EPISODE
“SUPER FANS” by PAT FLYNN
Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today. And Pat is a long time producer and champion of podcasting. 
It is extremely important to remember that there are people behind all that data, on the other side of the screens and apps. People who are looking to us to be informed, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind. Pat’s book delves into how to develop relationships based on trust with a target audience.
How to purchase the book
Use this link https://amzn.to/3kzPHme to purchase Pat Flynn’s book on Amazon
TAKE-A-WAYS - LEARN & ACT
An easy and effective way to create a value proposition is to use Value Proposition Canvas
A detailed visual that will help you craft the right marketing messages and sales materials from the very beginning.
Free to download right here https://bit.ly/3qACWKp and use immediately
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Be Your Own Investor | The Ambition Show | Episode 10

Do you have a rich uncle that will blindly give you $20,000 to invest in your first business endeavor? Oh no! Really!
Well you’re not alone, in today’s episode we will go into the different methods of financing your dreams and what is needed to secure the capital needed to start, develop, and even grow your business.
Visit The Ambition Show on YouTube to see this plan step-by-step:
Side hustles and gigs with a purpose
Your initial investments will be based on what you are trying to achieve
Save and Invest in yourself like it is a bill
Use the "Save the Week" savings plan to start
BOOK OF THE EPISODE
"Why aren't I as wealthy as I should be?" Many people ask this question of themselves all the time. Often they are hard-working, well educated middle- to high-income people. Why, then, are so few affluent. For nearly two decades the answer has been found in the bestselling The Millionaire Next Door: The Surprising Secrets of America's Wealthy, reissued with a new foreword for the twenty-first century by Dr. Thomas J. Stanley. The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. You will learn, for example, that millionaires bargain shop for used cars, pay a tiny fraction of their wealth in income tax, raise children who are often unaware of their family's wealth until they are adults, and, above all, reject the big-spending lifestyles most of us associate with rich people.
 
How to purchase the book: https://amzn.to/3w4m5UC
 
TAKE-A-WAYS - LEARN & ACT
Don't know where to find trusted mentors that know what they are talking about? Go to score.org you'll be matched with experienced business professionals that can help you save time and money. Go here: https://www.score.org/find-mentor
As for your budget, so you don't get hung up on where to start I'm giving you the budget templates that I have used for my entrepreneurial ventures, my work as a freelancer and for some clients. Use this link and you can download these helpful templates to get you started. Go here: https://www.template.net/editable/search/Financial%20statement
Premium Business Plan templates and software at BPlans: https://articles.bplans.com/estimating-realistic-start-up-costs/
Calculate your Start Up costs using SBA.gov: https://www.sba.gov/business-guide/plan-your-business/calculate-your-startup-costs
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Skills are Worth More than Talent | The Ambition Show | Episode 9

Skills are more marketable than talent, facts.
In this episode we examine how you should never rely entirely on your talents, and which skills are the most in-demand and can help you in your entrepreneurial journey. Increasing your marketability and potential to generate revenue.
Your skills present more options to monetization, and create more active and passive income opportunities:
Create a course (record it and sale it)
Host trainings or workshops 
Work as a freelance
Become a contract consultant
EPISODE TAKE-A-WAYS - LEARN & ACT
Free StrengthsFinder online test
StrengthsFinder 2.0
https://high5test.com/strengthsfinder-free/
Strengthen your current skills or develop a new set of skills to take your entrepreneurship to the next level
Udemy
https://www.udemy.com/
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How to Always Be Ready | The Ambition Show | Episode 8

Consistently put yourself in a position to take or make opportunities work in your favor. As I say to my Godson every chance I get, “always put yourself in a position to WIN”.
In today's episode we discuss the 7-STEP FORMULA TO SUCCESS
1 (A). Know where you're starting from and 1(B) Know where you want to be
Will
Build a plan to get from A to B.
Take massive action based on that plan
Observe whether you are closer to 1B
If the plan is working, double down on Step 4.
If the plan is not working, go back to step 3.
BOOK OF THE EPISODE
“START WITH WHY” by SIMON SINEK
Business Plan Tips:
https://www.entrepreneur.com/article/239408
https://www.indeed.com/career-advice/career-development/types-of-business-pll
 
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Visit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
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